New Business Accelerator

Is new business so unpredictable that you feel hiring a much-needed new team member, upgrading your website or finally paying yourself more would be too risky when future profits are uncertain?

Are you constantly questioning where your next high-quality leads and premium clients will come from, unsure what marketing is actually working, and afraid you’re wasting time and money on activities that fail to generate business?

Does your firm only reliably attract new premium clients when you are out there hustling, so when you’re busy behind the scenes, the flow of leads dry up?

DO YOU RELATE?

You know your firm could be winning more business and attracting more of the kind of clients who pay well for your expertise.

You know you should be doing more to promote your practice - boosting your visibility, getting in front of the right people, online and in person.

But between your workload and compliance deadlines, managing your team and putting out daily fires, actively sourcing new business often gets pushed way down your list of priorities.

Month after month, those vital tasks to win new business get pushed back to “later”.

And even when you carve out time to focus on business growth, you have no idea what’s the most effective strategy or what you already do that’s working.

The problem…?

Inconsistent lead flow
Inconsistent cashflow
Inconsistent profitability

Every now and then, new leads will come in through word of mouth.

Sometimes your Google My Business profile will ping with a lovely 5* review.

Occasionally, your clients refer you to their contacts.

Nice to have… but not enough.

Because you’ve got big goals to grow your firm… unfulfilled ambitions.

Your team is crying out for an extra pair of hands to boost capacity.

Your business is overdue for a website that reflects how good your firm really is and converts visitors into leads.

You want to finally take your family on that big holiday you’ve been promising them for years.

But you can’t… daren’t.

Because you don’t know what new business will come through the door this week or next month.

Making bold financial decisions when future profits are unpredictable feels like too big a gamble.

IMAGINE IF ALL THAT CHANGED...

Imagine if you knew exactly what to focus on each week, and could trust that you would reliably bring in 2–3 new leads.

Imagine having simple, set-and-forget systems quietly running in the background, bringing in new business - even when you’re buried in client work.

And imagine feeling firmly in control of your business’ growth - attracting ideal clients on your own terms, without relying on referrals or burning yourself (and your team) out trying to get noticed.

Good news…

That's where I come in

I'm Heather Townsend, Founder of The Accountants’ Growth Club, bestselling and award-winning author of six books including Profitable Pricing for Accountants, The Financial Times Guide to Business Networking, The Go-To Expert and The Accountants’ Millionaires’ Club. I’m also an international keynote speaker, having spoken at prestigious industry events such as Xerocon London, QB Connect San Jose and Accountex.

Over the past 20+ years, my team and I have helped hundreds of accountants, tax advisers and portfolio FDs grow their practice.

In 2021 our Accountants' Growth Club members wanted a 15-week programme to help them reliably win new work. That would give them the confidence for WHAT to do and WHAT they could safely ignore. And they wanted the accountability to make stuff happen.

So I built them The New Business Accelerator Programme.

It's a firm favourite with club members as they go on it time and time again because it just works.

Most delegates on the programme add between £40k to £60k of new business whilst on the programme. Some delegates have added on over £100k whilst on the programme.

5 weeks into the current cohort (of 10 firms) on the programme, over £60k of new business has been added. Including one specialist tax advisor who has won his first client for his new firm worth over £10,000 in fees for the next 3-6 months.

In fact, this programme has helped our Accountants' Growth Club members add on over £8 million of new business. (And much of this recurring work!)

Like Sophie, who won over £40k of new business, built systems to free herself from overwhelm and went on to add another £40k - all while moving to a 4-day week and preparing to take maternity leave with confidence she’d still have a business to come back to.

And Hassan and Ali, who generated £6k/month in additional recurring revenue and £30k in ad hoc work with a focused 3 hours of business development each week. Now their fine-tuned marketing system brings in warm leads every month, like clockwork.

Then there’s Anita, a busy grandmother who’d put her practice on ice for years. She closed over £75k of new business whilst being on the programme - including a £50k/year client within three months, despite managing a family crisis, a nasty bout of shingles, and barely being able to show up some weeks.

There's Sarah who was scared to come on the current programme as she said "I don't understand marketing" and "I am worried it will go over my head". But 5 weeks into the current programme has already added over £16k of new business. All by learning the simple techniques we teach on the programme.

And Rohit, who knew he needed a nudge in the right direction, and has struggled to grow his client portfolio, by week 5 on the programme had covered the cost of the programme and added on another £3k. And that's in just 5 weeks with the careful guidance and the confidence that being on a programme like this brings. That's more business than he won in the previous 6 months before being on the programme.

And they’re just a few of the firm owners who’ve dramatically increased their revenue and profitability by plugging our proven marketing and sales systems into their firm - finally hitting and exceeding their growth targets without sacrificing their service or their sanity.

Now it’s your turn.

If you’re ready to put your firm on a proven path to rapid, consistent growth - backed by the high-impact systems, strategies and support that have helped other accountancy practices add £10k/month++ to their bottom line…

Then let me introduce you to...

Pillar 1: The Foundations To Grow Profitably

Uncover your “Category of One”: so your marketing speaks directly to the type of clients you actually want to work with.

Pinpoint what sets your firm apart: so your prospects understand why you’re the premium option and say yes more easily. No more feeling like a pushy sales person

Turn heads with your message: so your online presence attracts warm leads who already trust your expertise and are almost ready to sign.

Pricing for marketing positioning: so you stop undercharging to start attracting clients who are happy to pay a premium each month for the valuable experience and expertise your top-tier packages offer.

Pillar 2: Build Your Lead Generation Engine

Optimise your online presence: so your expertise, values and authority are seen and recognised by the right people and by the time they land in your inbox, they’re ready to talk business.

Spot the marketing that works for you: so you double down on where your most profitable new leads come from and ditch what doesn’t give you a positive ROI.

Stay visible in the right places: so your marketing builds connection, trust and authority without taking over your week.

Put the right lead generation assets in place: so you start generating high-quality leads every single week, without having to spend hours online.

Implementation Weeks To Support You To Stay On Track

How many times have you invested in a programme like this only to get behind or overrun by client work? And it's been consigned to the dusty digital shelf?

This is why the programme has three dedicated implementation weeks spread throughout the Accelerator. We've built in the flexibility for you to apply what you’ve learned, catch your breath, and make meaningful progress - every single week.

No more great intentions and not getting the results you need and deserve.

This is a private 1 hour call with The Accountants' Growth Club's Relationship Manager, Matt to pull together your Growth Plan for the next 12 months.

This call will help you identify your priorities for your firm as a whole and also for The New Business Accelerator programme. You'll leave with a clear priority list for your firm for the next 3 months. This will massively reduce your sense of overwhelm.

This is your opportunity to carve out time to focus on your firm’s future, so you make the most of the programme, and reduce your level of overwhelm.

BONUS: White-labelled marketing content (worth at least £500+)

Get access to our vault of over 150+ white-labelled articles that you can alter and use in your own marketing.

You'll find out on the programme how to get AI to take these ready-made articles (designed for accounting firms) and rapidly turn them into articles and social media posts with your tone of voice and tailored to your audience.

Use the skills you learn on the programme and our vault of ready-made articles to ditch your external social media content writer!

And never not know what to write on social media again...

“From clueless about business development to winning £140k per year in new business within just 9 months."

Before working with Heather and her team, my business growth had plateaued for three years, and I was at risk of losing part of my portfolio due to succession issues.

I was given a clear, step-by-step process I could follow in the few hours a week I have to dedicate to marketing and business development.

Winning £140k in new business within 9 months is nothing short of remarkable — and I haven’t even updated my website yet!”

Lorna Leonard

When do I pay?

We ask to secure your place that you pay £1850 + VAT or if you take action swiftly, £1650 + VAT. If there are 2 people in your firm that you want to come, the cost is £2,100 or £1850 if you take action swiftly.

If you join the club at Grow or Boost, this programme comes included as part of your membership - and you can have 3 people attending from your firm. If you want to, you can at the checkout add on the 'bump' offer, and get 6 months of Grow membership for an additional £1500, which would save you £750 + VAT.

How many people from my firm can attend?

If you were a member of the club at GROW or BOOST you can bring a business partner or team member along for free. It's all part of the service. (There is the option at the checkout to add on club membership at GROW level for £1500, i.e. from 1st Sept 2026 to 28th Feb 2027)

If you just want to bring along one other person, there is the option at the checkout to pay extra to have 2 people attend from your firm. If you want to bring along more than 2 people, then your option is to join the club.

We find that "2 decision maker" firms get better results when both partners/owners turn up to the programme. It means that you can work together to get the best results. And after all, who wants the second hand version of the programme? The real benefit is by turning up and participating in the group calls and 1:2:1 coaching sessions with Mario.

Do I get all the membership benefits of being part of the Accountants' Growth Club while being on the programme?

This is a stand alone programme, so you don't get all the benefits of being a club member such as the Daily Power Up calls or attendance on other training programmes run by the club.

You do get the club's discount Croner-i preferential rates and, preferential rates with the Gecho Agency.

If you want to join the club there is an option to pay an extra £1500 and add on full club GROW membership for 6 months. I.e. from 1st Sept 2026 to 28th Feb 2027

About your Programme Leader: Mario De-Crescenzo

Mario is a business coach with over 25 years of hands-on experience in professional services. He has worked across operations, leadership and executive board roles, helping to grow accountancy and service-based firms across the UK, Europe and Asia. He has also built and run his own practice, so he understands the reality of building a business from the inside. He knows what moves a firm forward and what gets in the way.

As lead coach for the New Business Accelerator, Mario has supported dozens of professionals, including many accountancy firm owners, to grow in a focused and sustainable way. His clients have generated over £500,000 in new business in the last 18 months.